[Wishlist] Pay for membership before creating an account
[This post was migrated from our old community roadmap]
1) The problem → This cause major friction in the buying process
2) Why is this important → This will significantly decrease conversion rate (fewer people will buy)
3) What will happen if this goes unsolved → All your users will have bad conversion rate on their website
4) Possible solutions → Reverse the 2 steps (1. pay membership 2. create an account)
Comments
1 comment
I ran into this issue the other day as well. I wanted to minimize the friction and thought that it would have been great to have them pay first and then they can create their account. Otherwise, it seems like once you ask for more information, they can click out, especially if it's a higher-cost product or service.
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