Abandoned Cart Emails

Article author
Duncan Hamra
  • Updated

Did you know that on average, 70% of online shoppers abandon their carts before completing a purchase? That's a lot of potential sales left on the table. One way to recapture some of those lost sales is by sending abandoned cart emails. In this article, I'll show you how to set up abandoned cart emails using Memberstack.

Video Tutorial

  • Automatically send emails to members who don’t complete the checkout.
  • Emails contain a β€œContinue to Checkout” button for members to resume their purchase.
  • Customize the content of the message using markdown to provide incentives like coupons or special offers.

Setting Up Abandoned Cart Emails

  1. Go to Settings β†’ Emails: Navigate to the Settings section of your Memberstack dashboard, and then click on 'Emails'.
  2. Click on the 'Abandoned Cart' section: Scroll to the bottom to find the 'Abandoned Cart' section and click on it.
    Screen Shot 2023-08-28 at 10.16.35 AM.jpg
  3. Enable Abandoned Cart Email: Toggle on the 'Enable Abandoned Cart Email'.
    Screen Shot 2023-08-28 at 10.17.12 AM.jpg
  4. Customize the email content and settings: The default email always includes a 'Continue to Checkout' button, which, when clicked, will open the exact same checkout that the member abandoned previously, with all the same settings, plans, and price IDs.

    The content section supports Markdown, so you can get creative with the email content, even adding coupon codes to incentivize members to complete the checkout.


By default, the 'send after' parameter is set to one hour, as our research indicates that the best two options are thirty minutes or one hour. 

Screen Shot 2023-08-28 at 10.18.01 AM.jpg

Email Content

As mentioned earlier, the content section of the abandoned cart email supports Markdown, allowing you to get creative with the email content. For example, you could provide members with access to specific coupons to incentivize them to complete the checkout.


Below are a collection of abandoned cart email templates you can use as inspiration.


SaaS template

Subject: Get Back on Track with SaaSFlow!


Hey [First Name],

We noticed you were about to upgrade your SaaSFlow subscription, but didn't complete the process. Don't miss out on the premium features that can transform your workflow!

- πŸš€ Supercharge your productivity with advanced analytics.
- 🀝 Collaborate seamlessly with your team.
- πŸ›‘οΈ Enjoy premium security features.

Ready to upgrade your workflow?




Generic Template + an Offer

Subject: Oops! Did you forget something?


Hey there!

We noticed that you left a subscription in your cart! We've saved your cart for you, so you can pick up where you left off.

- 🎁 Use the code 'SAVE10' for a 10% discount on your entire order.
- 🚚 Free shipping on all orders over $50.
- πŸ’– A portion of all proceeds goes to charity.

Don't miss out on ________!

Best regards,



Fitness Template

Subject: Don't miss out on your fitness journey!


Hey there,

We saw that you were about to start your fitness journey with us, but didn't complete your purchase. We're here to help you take the first step towards a healthier you!

- πŸ‹οΈβ€β™‚οΈ Access to hundreds of workout plans.
- 🍏 Personalized nutrition guides.
- πŸ’ͺ Support from our community of fitness enthusiasts.

Ready to crush your goals?

Stay strong,



Book Subscription Template

Subject: Your next favorite book is waiting!


Hi [First Name],

You're just a step away from diving into a new adventure! We noticed you left a book in your cart and we don't want you to miss out on a great read.

- πŸ“š Explore a world of imagination and creativity.
- πŸš€ Unlock new perspectives and ideas.
- πŸ’‘ Inspire your mind and soul.

Ready to start your next adventure? [Return to Checkout](https://www.hyperlink.com)

Happy reading,



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