[Wishlist] Analytics via Memberstack Not planned

Post author
Memberstack Team
[This post was migrated from our old community roadmap]
 
1) The problem → our customers should have a high-level understanding of their business today and how it's trending over time. Ideally, we could give insights into the most important KPIs for a business with members and revenue.
  • Funnel (if Memberstack is installed cross channels)
  • Customer engagement & retention
  • High-level revenue stats.
  • Total member count and growth
2) Why is this important → Figure out where to dig in (from the perspective of the company, team, growth, support, etc.) It's an important gauge of your business (can we hire, should we cut spending, increase marketing, etc.)

3) What's your plan B → Stripe for revenue, analytics tools for funnel metrics, retention, & engagement. Analytics tool for detailed member analytics.

4) Possible solutions we could build for you →
A) Make it easy to share data that are normally inaccessible to other analytics tools by default (not sure this problem exists... maybe login events, for example?)
B) Create an analytics dashboard like Stripe.

Comments

4 comments

  • Comment author
    Duncan from Memberstack
    • Official comment

    I recommend a combination solution of the Stripe Dashboard + Heap, Google Analytics, or Nocodelytics.

  • Comment author
    Duncan from Memberstack

    ProfitWell is also a really solid solution for product analytics. And it's free 🎉

    Click the image for a demo

    0
  • Comment author
    Duncan Hamra

    I can't track retention (logins/visits) in Memberstack

    1. There's no "tracking" or "reporting" mechanism build into Memberstack.

    2. I want to know my overall retention metrics based on login/usage events.

    3. To use an analytics tool like Segment, Amplitude, Mixpanel, etc.

    4. A simple way to see my retention by cohort data inside of Memberstack.

    0
  • Comment author
    Ramkumar T

    Insight from Paul Malan:

    Aggregated data for membership activity, for example,

    • visits per month per membership type
    • goal-based tracking (if membership X views content Y at least Z times)

    This would allow us to connect and support members by

    • customized messages on Memberstack modals and user-specific pages
    • triggering events on Zapier etc

    Example use cases to nurture membership:

    • display message about new content to members who haven’t signed in since date X
    • send reminder emails to a member who hasn’t signed in since last billing cycle
    • offer incentives to members in top x% activity (or bottom y% activity)
    • solicit feedback from members who signed up for, but not viewed, certain content
    0

Please sign in to leave a comment.